Our Story

hi, we’re jess & britt - a couple of small town girls with big ‘ol dreams. both from broad brook, ct, we’ve been bffs through thick & thin (ohhh yes, that goes for eyebrows, too).

believe it or not upstyle wasn’t our first stab at entrepreneurship. we had a short stint in the sugar scrub industry, and while we hit the market at the right time, some lady on shark tank stole our thunder, and now sugar scrubs are everywhere — needless to say the entrepreneurial spirit is strong and in our opinion, it landed us in exactly the right place.

we built this baby from the ground up - from dining room trials to a storefront, from a duo to a large team. looking back now, after years of growth, we both agree that the naivety of our early twenties did us a solid in taking the leap into the unknown & finding our niche in the beauty industry.

we carry so much gratitude for all of the amazing people we've met through this endeavor, clients and vendors that have become friends, our amazing team, and if you’re reading this - maybe you!