Our Story

Hi, we’re Britt + Jess, your new beauty BFFs.

Our friendship story started 20 years ago, in a small town in CT. From first dances + sleepovers to weddings + business, we’ve been through thick and thin (yes, that counts for eyebrows, too).

To be honest, I don’t think either one of us ever dreamt of owning a business, let alone a business in the beauty industry. After some trial and error in other fields (Jess in Marketing, and myself in Interior Design) we somehow found ourselves exploring the world of hair + makeup, and we couldn’t get enough.

So, we dove right in.

We worked tirelessly to build a brand that spoke to us + promoted a clean, modern style simply because we believed in it. We quickly realized how many others resonated with our approach; people who are tired of being covered up, feeling uncomfortable + looking in the mirror to see someone they didn't recognize looking back at them.

There was a gap in the industry, and we came here to shake things up.

Our mission is to help you feel like the best, most radiant version of yourself by enhancing your natural features and customizing a look that suits your personal style. What started as a duo at our dining room table grew into a movement. Today, Upstyle is a collective of 20+ like-minded artists + stylists with one mission — to help others see the natural beauty within themselves. 

We’re so excited that your here and can’t wait to work together.

xx